BEHIND THE SHIFT TO
PARTICIPATION
Like many new leaders, you
may be wondering why so many companies are shifting to a more participative
leadership style. Unlike the days
when a good supervisor was expected to rule with an iron fist, today's leaders
are asked to be visionaries, coaches, and facilitators.
But what do those words mean in terms of on-the-job behaviors?
Faced with new expectations, it is not surprising that so many
supervisors feel as though they are in alien territory.
Understanding the changes that have made participative leadership
necessary will make the territory more familiar.
Changes in competition have necessitated changes in business goals which
have created a need for new business rules and roles.
Let's look at each of these changes.
The
Playing Field Has Changed
Most companies today have to
compete in an environment that is vastly different from the business environment
of ten years ago. While companies
once had to outperform only two or three regional competitors to retain
customers, they now have to be better than dozens of competitors.
The playing field is slick, and it is filled with more obstacles.
At every turn a competitor is waiting to pick up the ball.
Advances in technology allow customers to do business halfway around the
world. Competition is global and
fierce. Surviving companies must
deliver world-class quality to stay ahead.
In addition, they must deliver their products or services faster than the
competition. Because companies now compete globally, customers have more
vendor choices. And can demand
better quality, better service, better value, and faster delivery.
Perhaps your company has competitors today that you had never even heard
of three years ago. Consider your own work situation.
Is Your
Company Competing Differently Today?
Answer the following
questions to determine how your organization's competition has changed for your
company.
1. What companies are
considered strong competitors of your company?
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2. Which of those companies
were real threats to your business three years ago?
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3. What is your company's
market share compared with its share three years ago?
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4. What would be the likely
reason(s) if you were to lose a major customer?
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As you answered those
questions, you may have broadened your understanding of how global competition
has put customers in the driver's seat. To
adapt, corporations are focusing on new priorities.
The
Goals Have Changed
Business goals have taken on
a new look. Companies that once
focused exclusively on profit goals now set quality goals with equal enthusiasm.
The axiom now is "Worry about quality; the profits will
follow." Businesses that once
set new sales goals have learned how fickle customers can be and how much it
costs to attract a new customer. They
now set customer satisfaction and customer retention goals.
Organizations that once aspired to be better than their two or three
competitors now focus on being the best in the world. Continuous improvement is not a fad; it is a way of doing
business that is necessary for survival.
What
Are the New Goals in Your Company?
If you have been with your
organization for more than a year, there is a good chance that you have
witnessed a shift in company priorities. Describe how your company's goals have changed recently.
1. What new quality goals
have been established?
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2. What customer service
priorities have been established?
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3. Describe any new emphasis
on teamwork
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As you described recent
priorities for your company, you may have noticed that the goals are ambitious
and would be difficult to accomplish under the old workplace rules.
In many organizations, new goals have prompted new rules.
The Rules
Have Changed
Quality and service goals
cannot be achieved by a select group of executives. Such success requires the
involvement of everyone to determine what customers want and how processes can
be improved. Since employee
involvement is so critical to success, companies have had to change some of
their rules. Decisions and problem
solving are no longer considered to be the exclusive territory of executives.
Management is no longer
expected to have all the answers. Instead,
it is widely assumed that frontline employees are able to solve many operational
problems more effectively than management.
Problem solving is pushed down to the level where there is the most
expertise related to the problem. Decision
making now involves the people most affected by the decision.
For example, few managers today would purchase new equipment without
extensive input from the equipment operators or start a training program without
assessing employee interest. Employees
are asked for input on topics that would have been considered out of their realm
only a few years ago. They are
asked what customers value, how production can be streamlined, why a process
isn't working, and how safety can be improved.
Top-down decision making in which management tells workers what to do is
rapidly being replaced by push-down decision making in which people closest to
the problem decide what to do.
The rules of business today
are quite different because they support an organizational structure that is
quite different. The traditional
organizational chart looked like a pyramid with management at the top, employees
in the middle, and customers at the bottom.
The old rules required managers to make decisions, employees to do what
they were told, and customers to take whatever was offered.
Today, excellent companies
have turned the organizational structure upside down.
Customers are now at the top, driving the business.
Employees are in the middle, listening to customers and becoming
increasingly empowered to deliver what customers want.
Management is at the bottom supporting the workers who are delivering the
quality.
Traditional
Hierarchy
New
Organizational Structure
Which Rules Are Changing in
Your Company?
Fierce competition forces
companies to establish new goals and develop new corporate rules to increase the
probability of achieving those goals. Identify
any rules that have changed within your company.
1. In what way is your
company listening to customers more?
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2. What work issues are
employees involved in today that only management would have discussed three
years ago?
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The
Roles Have Changed
For the upside-down
organizational structure to work, traditional roles must change. To ensure that
customers are actually driving the business, companies make them informal
partners in developing new products, enhancing quality and improving service.
Focus groups, surveys, and advisory boards now involve customers.
To increase employee commitment, leaders now tap all the talent
available, asking employees for input on nearly everything.
Frontline workers are involved in process improvement, cost containment,
and innovation. The roles of
leaders have changed also. They are
now expected to be coaches who communicate company priorities, facilitate
teamwork, and support employees. Roles
and responsibilities look quite different today.
Answer the following questions to identify any such changes in your
company.
How
Have Roles in Your Company Changed?
1. How have the
responsibilities of frontline employees changed recently?
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2. Whose opinions are sought
regarding most workplace changes?
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3. What are supervisors
expected to do today that is different from what was expected a few years ago?
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As you described the role
changes in your workplace, you may have noticed a shift toward more employee
involvement and less authoritarian supervision.
If so, your organization has begun to shift to a more participative
leadership style.
THE
MEANING OF PARTICIPATIVE LEADERSHIP
By now you have some
understanding of how a participative leader is different from a more
traditional, authoritarian leader. The
chart below will help you understand on-the-job behavior of participative
leaders.
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Do's and
Don'ts of Participative Leaders
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Participative Leaders Do
. . .
1. Communicate the big
picture . . . company priorities, performance results, work unit's connection to
the large organization.
2. Involve employees in
developing realistic goals, sensible performance measures, and appropriate
rewards.
3. Delegate appropriately
and develop employee talent.
4. Support employees with
clear direction and necessary resources.
5. Facilitate teamwork by
focusing on process as well as task.
Participative Leaders
Don't . . .
1. Withhold information and
act as if the group is an isolated unit.
2. Tell employees what to do
and hope for good performance.
3. Manage in a detailed,
hands-on fashion.
4. Set people up for failure
by not providing support.
5. Create competition and
focus only on task.
Participative leaders are
described as such because their job is to see that employees participate in
decisions that affect their work. In
short, they tap the full potential of their work force.
Participative leaders orchestrate high performance by providing
direction, information, resources and group facilitation.
In Chapter 2, we will discuss why this style of leadership works, and we
will look at companies that attribute their success to increased employee
involvement. In Chapter 3, we will
examine why the shift to participative leadership can be uncomfortable for
supervisors but also personally beneficial.
Chapters 4 through 7 will describe success strategies for becoming a more
participative leader.
Chapter
Checkpoints